CHAPTER 369

An Act to amend and reenact § 88-817, as amended, of the Code of Vir-
ginia, relating to the prohibition of certain advertisements and adver-
tising structures.

[H 188]

Approved March 29, 1958

Be it enacted by the General Assembly of Virginia:
1. That § 33-317, as amended, of the Code of Virginia, be amended and
reenacted as follows:

§ 33-317. No advertisement or advertising structure shall be erec-
ted, maintained or operated:
(1) within five hundred feet of the Blue Ridge Parkway, the Colonial
National Parkway or the Mount Vernon Boulevard or within five hundred
feet of any public cemetery, public park reservation, public playground,
national forest or State Forest, outside the limits of any municipality; or

(2) Which involves motion or rotation of any part of the structure
or displays intermittent lights within one hundred feet of the nearest
edge of the pavement of any highway; or

(3) Which uses the words “stop” or “danger” prominently displayed
or presents or implies the need or requirement of stopping or the exist-
ence of danger on any highway, or which is a copy or imitation of of-
ficial highway signs; or ; ;

(5) Which, within visible distance of any highway, advertises any
county, city, town, village, historic place or shrine without the consent, in
writing, of such county, city, town or village or of the owner of such his-
toric place or shrine; or .

(6) Which is mobile and is designed to and effectively does distract
the attention of passing motorists on any highway by flashing lights, loud
and blatant noises or movable objects; or .

(7) Which involve red, green or amber lights or reflectorized ma-
terial and which resemble traffic signal lights or traffic control signs
and is within visible distance of any highway; or

(8) Within fifteen feet of the nearest edge of the pavement of any
highway; or

(9) At any public road intersection in such manner as would obstruct
the clear vision in either direction between a point on the center line of
the side road twenty feet from the nearest edge of the pavement of the
main road and points on the main road four hundred feet distant, meas-
ured along the nearest edge of the pavement of the main road; or

(10) At any grade intersection of a public road and a railroad in
such manner as would obstruct the clear vision in either direction within
triangular areas formed by (1) a point at the center of the railroad-pub-
lic road intersection, (2) a point on the public road four hundred feet from
the center of the railroad-public road intersection as measured along the
center of the public road, and (3) a point on the railroad five hundred
feet from the center of the railroad-public road intersection as measured
along the center of the railroad; or

(11) At or near any curve in a road in such a manner as to obstruct
the clear vision of traffic from any one point on such curve to any other
point not more than four hundred feet apart, as measured between each
point from the nearest edge of the pavement; or

(12) Within five hundred feet of the Interstate System of State High-
ways except:

_. (a) Upon a location that is within one mile of an interchange. This
distance to be measured in a straight line from the center line of the inter-
secting roadway, provided that:

(1) The advertisement relates to business establishments offering
essential services to motorists, limited to automotive services, lodging, and
food serving establishments located within ten miles of the interchange at
which the sign is posted or the next interchange in either direction on the
Interstate System, along which such signs are erected;

(2) The advertisement or advertising structure does not exceed three
hundred square feet in area and conforms to standard designs and colors,
as approved by the State Highway Department; and

(3) The number of signs authorized to be erected by the owner of a
business is limited to four for each business establishment;

(b) Signs advertising a Virginia scenic or historical place whether
or not such place is maintained wholly at public expense, or by a nonprofit
organization, or is operated as a commercial enterprise;
(c) Signs advertising the sale of property by the owner thereof,
located on the property to be sold; and . . .

(d) Signs which have been erected prior to the effective date of this
amendment. .
Any permit granted for the erection of any advertisement or adver-
tising structure within five hundred feet of the right of way of any high-
way in the National System of Interstate and Defense Highways shall
automatically expire June 80, 1960.